The daily reality

The website and the back office do not talk

Most agencies run a site that generates interest and a back office that processes it — with a human copy-paste bridge in between.

• Enquiries arrive as email and are typed into another system by hand, losing time and detail.
• Prices, departures and contracted seats or rooms live in two places, so one of them is always wrong.
• Nobody can trace a customer cleanly from first click to settled booking and final margin.